Technavio’s
research analyst predicts the global social networking market to grow at a CAGR
of around 18% during the forecast period. Social media advertising has gained
popularity over the past decade, mainly due to the active participation of
social media users. Social media advertising offers a solid platform for
advertisers to exhibit their brands/products, especially during global events,
which are actively followed across the world.
One of the reasons for the growth of advertisement spending on social media is the fact that social media acts as a platform that helps in directing search keywords toward the company’s website, leading to increased website traffic and brand popularity/visibility. Besides, social media allows brands to interact with people by offering an effective platform for communication, thereby leading to higher conversion rate and improved brand loyalty.
Segmentation by device and analysis of the social networking market
• Social network advertisement spending on desktop computers
• Social network advertisement spending on mobile devices.
One of the reasons for the growth of advertisement spending on social media is the fact that social media acts as a platform that helps in directing search keywords toward the company’s website, leading to increased website traffic and brand popularity/visibility. Besides, social media allows brands to interact with people by offering an effective platform for communication, thereby leading to higher conversion rate and improved brand loyalty.
Segmentation by device and analysis of the social networking market
• Social network advertisement spending on desktop computers
• Social network advertisement spending on mobile devices.
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The market
in the Americas is mature as North America accounts for around 93% of the
market share in the region. It has a social media penetration of around 58%,
which is the highest globally. Though this existing high penetration makes it
difficult to attract new users toward social media, it offers brands a broad
base of target audience, resulting in greater chances of monetizing their
advertisement efforts.
Competitive landscape and key vendors
The global social networking market is dominated by a few global vendors. These vendors are constantly trying to innovate and update their platforms/solutions to keep up with the latest trends and developments in the market. Mergers and acquisitions are common in the market as major vendors like Facebook, Twitter and Google try to acquire new entrants in the market in which they see significant potential.
The leading vendors in the market are -
• Facebook
• Google Plus
• LinkedIn
• Sina Weibo
• Twitter
• YouTube
Competitive landscape and key vendors
The global social networking market is dominated by a few global vendors. These vendors are constantly trying to innovate and update their platforms/solutions to keep up with the latest trends and developments in the market. Mergers and acquisitions are common in the market as major vendors like Facebook, Twitter and Google try to acquire new entrants in the market in which they see significant potential.
The leading vendors in the market are -
• Google Plus
• Sina Weibo
• YouTube
Complete Report Details
@ https://www.wiseguyreports.com/reports/241978-global-social-networking-market-2016-2020
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Vendor segmentation
• Numerical figures
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Overview of social media
• Importance of social media advertising
• Current scenario in social media advertising market
• Future prospects in social media advertising
PART 05: Market landscape
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by device
• Global social network ad spending market by device
• Global social network ad spending market based on desktop computers 2015-2020
• Global social network ad spending market based on mobile devices 2015-2020 ($ billions)
PART 07: Market segmentation by countries
• Social network ad spending market in major countries 2015
• Social network ad spending market in the US
• Social network ad spending market in China
• Social network ad spending market in the UK 2015-2020
• Social network ad spending market in Japan
• Social network ad spending market in South Korea
PART 08: Geographical segmentation
• Global social network ad spending market by geography 2015
• Americas
• APAC
• EMEA
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
• Competitive scenario
• Market share analysis 2014
PART 16: Key vendor analysis
• Facebook
• Google+
• LinkedIn
• Twitter
• Weibo
• YouTube
• Other prominent vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
• Highlights
PART 02: Scope of the report
• Market overview
• Vendor segmentation
• Numerical figures
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Overview of social media
• Importance of social media advertising
• Current scenario in social media advertising market
• Future prospects in social media advertising
PART 05: Market landscape
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by device
• Global social network ad spending market by device
• Global social network ad spending market based on desktop computers 2015-2020
• Global social network ad spending market based on mobile devices 2015-2020 ($ billions)
PART 07: Market segmentation by countries
• Social network ad spending market in major countries 2015
• Social network ad spending market in the US
• Social network ad spending market in China
• Social network ad spending market in the UK 2015-2020
• Social network ad spending market in Japan
• Social network ad spending market in South Korea
PART 08: Geographical segmentation
• Global social network ad spending market by geography 2015
• Americas
• APAC
• EMEA
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
• Competitive scenario
• Market share analysis 2014
PART 16: Key vendor analysis
• Google+
• YouTube
• Other prominent vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
CONTACT US:
NORAH TRENT
Partner Relations & Marketing Manager
sales@wiseguyreports.com
www.wiseguyreports.com
Ph: +1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
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