The analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.
AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.
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Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
The report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Apple
• Atheer Labs
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Cinoptics
• DAQRI
• HTC
• Meta
• NGRAIN
• Laster Technologies
• Lumus
• ODG
• Optinvent
• Qualcomm
• Rockwell Collins
• Sensics
• Sieko Epson
• Technical Illusions
• Thales
• Total Immersion
• Vuzix
• WeAR Studio
• Wikitude
• Zappar
Other prominent vendors
• Abbott Vascular
• Abiomed
• AtriCure
• Biosensors International
• Biotronik
• BioVentrix
• C. R. Bard
Market driver
• Increasing dependence on apps and proliferation of AR apps for numerous activities
• For a full, detailed list, view our report
Market challenge
• Lack of AR content
• For a full, detailed list, view our report
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Market trend
• Use of SLAM technology
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
Table Of Contents – Major Key Points
PART 01: Executive summary
PART 02: Scope of the report
• Definitions
• Market size calculation and segmentation
• Application segments
• End-user segments
• Geographical segmentation
• Vendor segmentation
• Common currency conversion rates
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• History
PART 05: Technology landscape
• Technology life cycle
PART 06: Mobile AR value chain
PART 07: Market size and forecast
• Potential average revenue per user (ARPU)
• Five forces analysis
PART 08: Market segmentation by application
PART 09: Market segmentation by end-user
• Enterprise
• Consumer
PART 10: Geographical segmentation
• Mobile AR market in EMEA
• Mobile AR market in Americas
• Mobile AR market in APAC
PART 11: Market drivers
• Increasing dependence on apps and proliferation of AR apps for numerous activities
• Use of AR technology to make advertising more effective
• Adoption of crowdfunding strategy
• Growing smartphone and tablet market in APAC
• Growing awareness of AR technology
PART 12: Impact of drivers
PART 13: Market challenges
• Hardware limitations
• Lack of content
• Stringent government regulations
• Lack of interoperability across mobile platforms
………..CONTINUED
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