Fortified Cereal Market Focused on Market Segments Manufacture, Size, Type, Region, application and Forecast to 2023.
Sep
3, 2017
Pune,
India, / Market Research Future published a half cooked research report on
global Fortified Cereal market which is estimated to grow at a CAGR of 7.8% after
2023.
Market Overview
Fortified
food offers extra micronutrients which includes essential trace elements and
different vitamins. Fortified food is a completely commercial choice to add
extra nutrients in the food. Fortified food offers various end users. According
to FAO, the most common fortified foods are cereals and cereal based products.
Fortified cereal offers various benefit. Fortified cereal finds massive
application in the various breakfast products.
Market Forecast
The
global fortified cereal market is witnessing an impressive growth over the last
few years. With the changing lifestyle and evolving dietary pattern,
convenience food plays an important role in defining the consumers’ food
choices in the modern world. Fortified cereal offers low calorie and high
nutritional value for that, fortified cereals are massively used as a breakfast
cereal. Due to the rising awareness of healthy breakfast, manufacturers of ready
to eat food products and foodservice companies are using fortified cereal. A large
number of innovative and flavored fortified cereals are launched by the key
players in the market which is anticipated to positively influencing the demand
of fortified cereals especially in the developing economies. Fortified cereal
manufacturers find a massive opportunity to come in a collaboration with the
various organized food service companies in order to spread their presence
across the globe.
Downstream analysis
Rice
segment is estimated to account for major market proportion in the global fortified
cereal market. However, wheat segment is projected to expand at a high pace
during the forecast period of 2017-2023. Vitamin segment is estimated to
account for maximum market proportion during the forecast period of 2017 to
2023. Mineral segment is also estimated to register steady growth in the near
future. Store based distribution channel accounts for the maximum market share
in the global fortified cereal market. Among the store based distribution
channel, supermarkets & hypermarkets are anticipated to hold more than 40%
of market proportion in the global fortified cereal market. Non-store based
distribution channel is projected to grow steadily during the forecast period.
Global
fortified cereal market is highly concentrated in Europe. North America has
massive potential for fortified cereal, as there is an increasing awareness
regarding healthy food habits along with new product developments by the key
players in the fortified cereal market.
Regional Analysis
The global Fortified Cereal market
is segmented into North America, Europe, Asia Pacific, and the rest of the
world (ROW). Among these, Europe region is expected to retain its dominance
throughout the forecast period. This is attributed by the increasing busy life
schedules of the consumers coupled with the increasing demand of convenience
food. Among the European countries, Germany is estimated to account for the maximum
market proportion during the forecast period of 2017-2023. Asia Pacific region
is projected to grow at a fast pace during the forecast period of 2017-2023.
Asia Pacific consumers are inclined to adopt healthy foods and also various
government authorities is also promoting fortified cereal due to its various
properties which is anticipated to positively impact the sales of fortified
cereal during the forecast period.
Market Segmentation-
Global
fortified cereal market is segmented by cereal type, nutrients type, distribution
channel and region
TABLE OF CONTENTS
1
Executive Summary
2
Market Introduction
2.1
Definition
2.2
Scope of the study
2.2.1
Research Objectives
2.2.2
Assumptions
2.2.3
Limitations
2.3
Markets Structure
2.4
Stakeholders
3
Research methodology
3.1
Research application
3.2
Secondary research
3.3
Primary research
3.4
Forecast model
3.5
Market Size estimation
4
MARKET DYNAMICS
4.1
Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5 MARKET
TRENDS
5.1
Trends in Supply/Cerealion
5.2
Trends in Demand/Consumption
5.3
Emerging Markets (Supply & Demand)
5.4
Emerging Brands
5.5
Trade (Import-export) Analysis
5.6 Innovations in Cereals/application
5.7
Macroeconomic indicators Analysis for top 5 Producing countries
6
MARKET FACTOR ANALYSIS
6.1
Introduction
6.2
Value chain analysis
6.3
Porter’s five forces
6.4
Supply Chain Analysis
7.
MARKET-By Nutrition Type
7.1
Introduction
7.2
Market size (sub segments)
7.2.1 Minerals
7.2.1.1. Zinc
7.2.1.1. Folic Acid
7.2.1.3. Copper
7.2.1.4. Iron
7.2.1.5. DHA
7.2.1.6. Others
7.2.2 Vitamins
7.2.2.1. Vitamin A
7.2.2.2. Vitamin C
7.2.2.3. Vitamin D
7.2.2.4. Others
8.
MARKET-By Cereal Type
8.1
Introduction
8.2
Market size (sub segments)
8.2.1 Wheat
8.2.2. Rice
8.2.3. Barley
8.2.4. Oat
8.2.5. Corn
8.2.6. Others
9. MARKET-By distribution channel
9.1
Introduction
9.2
Market size (sub segments)
9.2.1. Store Based
9.2.1.1 Hyper & super markets
9.2.1.2 Specialist Retailers
9.2.1.4 Convenience
Stores
9.2.1.4. Others
9.2.2. Non Store Based
10.
MARKET -By Region
10.1
Introduction
10.1.1
North America
10.1.1.1
U.S.
10.
1.1.2 Canada
10.1.1.3
Mexico
10.2
Europe
10.2.1
Introduction
10.2.1.1
Germany
10.2.1.2
France
10.2.1.3
Italy
10.2.1.4
U.K
10.2.1.5
Rest of Europe
10.4
Asia– Pacific
10.4.1
Introduction
10.4.1.1
China
10.4.1.2
India
10.4.1.3
Japan
10.4.1.4
Rest of Asia-Pacific
10.5
RoW
10.5.1
Introduction
10.5.1.1 Brazil
10.5.1.2 Argentina
10.5.1.3 Egypt
10.5.1.4 South Africa
10.5.1.5 Others
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